Top SEO Myths To Forget In 2015

We are already one-quarter into 2015 and the year for the World Wide Web started off rough with a few bad hitches around certain SEO issues. Firstly, White Board Friday by Moz, was overwhelmed by unfounded negatives about their industry. Also, around £250,000 was given as a prize to a guy on U.K. Apprentice, who was going to sell SEO services that lack quality. Hence, we should actually reset and get started on the right foot again. The SEO industry is starting to get a bad reputation due to certain bad myths. In this article, you will learn about a few of them that need to be forgotten. Good SEO […]

March 23, 2015

Sitewide Links: Are They All Unnatural Links?

I bet just the mere mention of “unnatural links” should scare you, did it? Especially in the current 2015 SEO landscape, links that are unnatural can wield real harm than any good. Today, there is a surge of requests from many website owners asking their SEO providers to do regular backlink audits. Many experienced webmasters are also performing link audits themselves. During such an audit, many webmasters and SEO fellows are confused whether they should keep or remove sitewide links. The truth is that even though sitewide links may be deemed unnatural, some of these links can be really good links. Let’s find out how we should actually assess such […]

February 16, 2015

Simple Ways To Improve Your Local SEO Campaigns This Year

For some, 2015 means a fresh starting point. For others, the beginning of the new year constitutes a time to reflect and analyze the success of the marketing campaigns rolled out in 2014. Considering that Google Pigeon is already right out there in the US, UK and Australia, the importance of identifying the strengths and weaknesses of your local SEO efforts now could make all the difference in the world. First off, establish your goals Without denying that you’re going to have to invest more into your 2015 campaigns, when it comes to SEO, working smartly towards your goals is usually the best approach. Far too often webmasters lose their […]

January 22, 2015

How Small Businesses Can Leverage Social Media With Quality Posts

Participation in the social media trend is no longer exclusively a bonus gimmick to drive additional sales and boost exposure for already successful businesses. It has become an integral part of operations for both small and large companies. Some will argue that small businesses have a hard time competing for attention, particularly when they are in the same niche as a company with a well funded marketing department featuring dozens of social media experts. Evidently, a small Mom & Pop servicing one or two locations can’t expect to trump McDonald’s or KFC on a national or international scale. But that’s not the point! Posting on social networks doesn’t have to […]

December 22, 2014

Are Blogs Always The Most Optimal Way To Conduct Content Marketing?

SEO industry ‘experts’ almost unanimously recommend businesses to start a blog in order to improve their position in the SERP, expand their reach to additional segments of audience, promote themselves as an authority in the niche and keep their customers engaged. There is an immense hype surrounding blogs as the ultimate tool capable of solving all issues that a business might encounter, while maximizing profits simultaneously. Now, it is entirely accurate that a quality blog provides a number of tangible benefits for a company. However, in certain cases your marketing resources are better spent elsewhere. The list of businesses that would gain marginal advantages from blogging comprises of: Your company […]

November 24, 2014

6 Ways To Identify Efficient Keywords For Boosting Your Website’s Organic Traffic

In the early days of SEO, determining the optimal keywords and key phrases was as simple as logging into Google’s Keyword Tool, inputting a couple of generic terms related to your query and waiting for the list of results. Following the modifications implemented by Google – more exactly, the merge of the KW tool and the Traffic Estimator into the more comprehensive Keyword Planner system – the rules of the game changed significantly. Longer keywords now take precedent over the shorter ones, and identifying them requires slightly more effort on the part of the SEO analysts. The good news is that there are a few alternatives to the Keyword Planner […]

October 21, 2014

Do You Still Employ These 5 Obsolete SEO Models? Wake Up!

Every SEO marketing strategy has its well-defined shelf life. After it has run its course, the model is – or should be – scrapped to make room for the next big thing in SEO, which is in accordance to the requirements of the constantly changing demands of newly implemented search engine policies. Well, certain online marketing strategies, particularly the ones that outlast most of the others by a fair margin, end up as permanent belief systems. The direct consequence is that they are frequently integrated into modern SEO practices, in spite of the fact that they are no longer able to produce any actually beneficial results. So wake up and […]

September 24, 2014

Making Your Content Marketing Go Beyond The Act Of Marketing!

Content marketing is a tool used widely by businesses to inform, educate or entertain current and prospective audiences. The primary role of content marketing is to draw the consumers’ attention and determine them to promote or purchase the products and/or services offered. Despite the fact that the marketing with the appropriate content can results in leads, sales and advocacy, some companies fail or struggle to understand the true value of marketing with content. The potential of content marketing can be undermined   A possible reason why businesses fail to recognize the importance of promoting their content stems from the fact that they don’t see marketing as a form of communication. […]

August 22, 2014

6 Amazingly Common SEO Mistakes that will Ruin Your Site’s Ranking

It is okay to make mistakes; after all making mistakes and learning from them is an important part of life. However, not learning from mistakes can have disastrous consequences. It seems that not learning from mistakes has become commonplace in the world of SEO. Some of these mistakes are easily avoided and there is no excuse for committing them. Yet, it is not uncommon to come across the time and time again, usually when someone is complaining about why their website is not doing well in search result rankings. Here are 6 very common mistakes that can ruin your site’s rankings: Using incorrect keywords One cannot stress just how important […]

July 17, 2014

Interviewed by Miriam Slozberg

I was recently interviewed by Miriam Slozberg, author, SEO, and social media specialist. I was more than honoured when she asked me to answer a few questions regarding social media management, the future of SEO, and reputation management. Miriam Slozberg is an established SEO and social media expert, and to be interviewed by her was quite a privilege. Check out the entire interview here.

June 19, 2014